Monday, July 20, 2009

What is Public Relations? PR Basics 
 

Engage with a proven leader in high-tech PR and investor relations - put 25 years of expertise in marketing communications to work for you today. Contact Us Now For A Corporate Communications Audit.

Resources for entrepreneurs: Click here to download Eiler's specially designed PR packages for emerging companies.
What is Public Relations?  
 
 PUBLIC RELATIONS  
   
 POSITIONING
Crucial to
Market Approach PROFESSIONAL
WRITING
Imperative to
Explain Business MEDIA
RELATIONS
Relations With
Opinion Leaders CORPORATE
COMMUNICATIONS
Targeted
Activites PERIODIC
EVENTS  
 Positioning
Formula Releases Editors/Writers Emerging
Business
"Innovation
Marketing Kit"™ Research
Surveys & 
Focus Groups  
Social Media Editorial
Opportunities 
Determining
Target
Audiences Company/
Product
Launches 
Case Studies  
Social Media Media/Speaker
Training 
Event
Planning 
Bylined
Articles 
Develop
Tight
Messages 
Business Press Investor
Communications  
Newsletters
Electronic,
Printed 
Competitive
Analysis Research
Analysts 
Crisis
Preparedness 
Elevator
Pitch Selling
Story Ideas  
Speeches 
 
Web Content  
 Seek Awards  
 
Speaking
Forums  
Trade Show 
Press 
 

Eiler PR, A Michigan Public Relations Agency 

Eiler PR is an Ann Arbor, Michigan based public relations agency serving the Midwest. Our sweet spot is emerging companies in the $1 to $100 million revenue range in high tech, financial services, biotech and healthcare. These are usually privately held firms that must carefully target their marketing to gain the best return on investment. 
About Eiler PR's Services 

Any business runs on a value proposition that benefits its customers. We help you define that value, then communicate it to the people who matter — customers, prospects, influencers. We engage the people you must reach by driving your business's workings to their best performance by encompassing all communications into crisp, focused, relevant PR messages that convey your business's products and services. 
About Public Relations 

"PR" propels business success. 

PR is the most credible communication method to influence buyers and inform constituents. It typically provides the best return-on-investment of all marketing methods. It is believable, highly credible because information appears in third-party media and is authored by journalists who seek sound news to report.

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