Monday, July 20, 2009

OUR SERVICES

OUR SERVICES
MARKETING

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 
Strategic planning 
Advertising 
Public relations 
Investor relations 
Collateral creative/production:
-- writing, design, print, broadcast, film, video, interactive media 
Sales promotion 
Market research 
Database marketing

PUBLIC RELATIONS

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 

Media Relations and Publicity
(Consumer Press and Trade) 
News Releases 
Employee Communications 
Customer Communications 
Crisis Communications & Issues Management 
Special Events and Promotions
(e.g. Grand Openings, sponsorships) 
Investor Communications 
Annual Reports 
Media Training

BUSINESS TO BUSINESS
Typical business areas served 
Automotive 
Financial 
Franchising 
Government--local, state and federal 
Health care 
High technology 
PR Services manages and executes marketing, public relations and advertising programs and projects for diverse domestic and multinational businesses. 

We also collaborate with other agencies when a special combination of skills and resources will better serve the client's needs. We also do corporate image and graphics design and production through ZebraDesigns.com 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

HIGE TECHNOLOGY
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 
Market Research 
Sales Promotion 
Database Marketing 
Telemarketing

HEALTH CARE
PR Services, Inc. has extensive experience in the health care industry. We have helped many health care organizations attain their marketing objectives. 

Examples of health care organization work performed by principals and staff 
Marketing and public relations for health care service organizations 
Assessed hospital service marketing needs for a 2l-hospital consortium 
Designed health information literature and fund-raising materials 
Occupational health program and ambulatory care marketing audit 
Publicized technical advances in health care delivery, e.g. 
the no-nursing station concept 
material movement systems for hospitals 
emergency medical transportation systems methodology 
Prepared health promotion testimony for Congressional hearings 
Coordinated Senate hearings on health matters, preparing testimony and handling news media 
Community, patient, and physician information programs 
Publicized nursing staffing studies and patient classification studies 
Physician recruitment 
Health services market research 
Wrote weekly columns on preventive medicine for the general public 
Planned health fairs and health education public forums 
Pediatric program market audit and recommendations 
Performed professional and public communications needs assessment audit 
Crisis communications 
Conflict resolution 
Issues management 
Examples of health care organizations served by principals 
Atlanta West Hospital, Atlanta, Georgia 
Atlantic Eye Center, Arlington, Virginia 
Cardinal Glennon Memorial Hospital for Children, St. Louis, Missouri 
Consolidated Hospital Services, Inc., Knoxville, Tennessee (a 21- hospital consortium) 
Georgian Villa (nursing home), Atlanta, Georgia 
Group Health Association, Washington, DC (HMO) 
Hackensack Medical Center, Bergen County, New Jersey 
Mercy Hospital, Toledo, Ohio 
Mott Children's Hospital, Ann Arbor, Michigan 
Northern Ottawa Community Hospital, Grand Haven, Michigan 
Preventicare, Inc., Ann Arbor, Michigan (multiphasic health screening) 
Rehabilitation Institute, Detroit Medical Center 
St. Charles Hospitals, Oregon, Ohio 
St. Elizabeth Hospital, Granite City, Illinois 
Stokes Reynolds Memorial Hospital, Danbury, North Carolina 
University of Michigan Medical Center, Ann Arbor, Michigan 
Examples of health care-related organizations served by principals 
American Heart Association, Washington, DC (lobbying guidebook) 
American Red Cross, Washington, DC (institutional and fundraising literature design) 
American Society for Therapeutic Radiology and Oncology (communications audit) 
Anna Kenedi Design Associates, Detroit (health facility interior designers) 
Associated Hospital Consultants, Washington, DC 
Baxter-Travenol, Chicago (biomedical products) 
Chi Systems, Inc., Ann Arbor, Michigan (hospital consultants) 
Commission for Responsible Health Policy, Washington, DC 
Costello Associates, Inc., Washington, DC (hospital consultants) 
Gelman Sciences, Ann Arbor, Michigan (biomedical products) 
Gunn Levine Associates, Detroit (hospital architects) 
Gunn Levine Associates, Windsor, Canada (hospital consultants) 
Health Management Systems Associates, Minneapolis 
Health Resources Corporation of America, Lake Forest, Illinois 
Pediatric Assistance International, Inc. (U.S. medical aid for children in St. Petersburg, Russia) 
Psych Systems, Inc., Baltimore (testing products advertising) 
Sarns, Inc., Ann Arbor, Michigan (biomedical products) 
System Development Corporation, Mclean, Virginia (Florida Medicaid program) 
Thomas Gunn Architect, Windsor, Canada (hospital architects) 
Zeidler Partnership/Architects, Toronto, Canada (hospital architects) 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

CONSUMER
Experience with Consumer, Franchise and Multi Unit Systems 

PR Services principals, Sam Fine and Ron Hingst worked together at Domino's Pizza during the five years (1985-90) of the pizza company's record growth to more than 5,000 units and sales of $2.65 billion. 

At Domino's, Fine was marketing VP and Hingst was national PR director. In 1965 Fine's advertising firm became Domino's first agency of record. He helped name the company, designed the logo and developed the advertising and public relations programs to launch the business. 

Today at PRS, Fine and Hingst continue to deliver stand-alone and integrated marketing services. Some of our multi unit consumer clients appear below. 

Representative consumer clients served by PR Services 

A&W Restaurants 

Charleston State Bank 

Ford Motor Company 

Hair Performers 

Imperial Oil/Next door Foods 

Magic Wok 

Martinizing 

Consumer clients served by PR Services principals in previous service organizations 
American Red Cross 
Harley Davidson 
Internal Revenue Service 
Frito Lay 
K-Mart 
Sun Giant 
Texas Instruments 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

SPORTS
Sports and Events Experience 
Indy Race Car Programs/CART (Domino's Pizza, Stroh's Beer and Kelly Services) 
Indy Race Sponsorship (Poconos 500) 
Indy Lights 
NASCAR (Old Milwaukee Beer) 
Billie Jean King Domino's Pizza Team Tennis 
USA Olympic Bob Sled Team (Domino's Pizza) 
AMA Motorcycle Racing (Benson Ford's TCR team) 
Unlimited Hydroplane Miss Timex 
Virginia Slims of Detroit Professional Tennis 
Lady Stroh Professional Women's Golf 
Racing 
Raul Boesel (Indy, USA and Le Mans, France) 
Indy Safe Driving Team 
Danny Sullivan 
Al Unser, Jr. 
Howdy Holmes 
Events 
Shrine Circus 
Fiesta Bowl corporate float participation 
Rose Bowl corporate float participation 
Detroit Kennel Club Dog Show (USA's largest one day dog show) 
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

APPROACH
 

The way in which you approach a challenge is often as important as the tools and skills you employ to meet it. 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 
Market Research 
Sales Promotion 
Database Marketing 
Telemarketing 


  

Phone: 734-662-5544
Fax: 734-662-9936
Email: marketing@prservices.com

FAQ
Question: I'm not sure if our marketing efforts are on target, should we advertise more? Should we just use PR? What about direct mail? Can we use the Internet? 

Answer: PR Services, Inc. adheres to a philosophy of "Integrated Marketing," that is, developing a marketing mix of the various disciplines within the marketing budget, that provides maximum results of sales and building awareness in front of your target audience. Publicity is a great tool for building awareness, gaining exposure and third party credibility. However, start up companies often will follow, what I call the "Pet Rock School of Success." Get us some front page coverage, and we'll make millions (similar to the makers of the Pet Rock). 

Ron Hingst, President, PR Services, Inc. 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

http://www.eilerpr.com/client-success-stories.htm

Success Stories

Engage with a proven leader in high-tech PR and investor relations - put 25 years of expertise in marketing communications to work for you today. Contact Us Now For A Corporate Communications Audit.
Eiler Success StoriesTechnology Healthcare Financial Services
 Menlo Innovations NuStep Ditech
 grapeVine Technologies San Francisco Heart Institute Mortgage.com


Archives
Ann Arbor IT Zone
Cerebyte, Inc
CFI Group
Great Lakes Entrepreneur’s Quest
Great Lakes Venture Quest 
Hitachi Koki Imaging Solutions, Inc.
InterFirst Wholesale Mortgage Lending
Junglee Corporation
Knight’s Steakhouse – Jackson
Michigan Growth Capital Symposium
Murphy Software
Michigan Venture Capital Association (MVCA)
Network Express
RepairClinic.com
Strategic Interactive
Starlight Networks  
WineFest  

PR Basics

PR Basics
Public Relations Q & A 
Dealing With Media and Research Analysts: Guidelines for clients 
National Investor Relations Institute Regular Member Code of Ethics 
Public Relations Q & A
What is Public Relations?

Public relations helps build awareness of companies, products, services, technologies, people and issues among key audiences and influencers. It helps companies create an identity in the industry, media and community. Public relations is the use of editorial outlets (magazines, newspapers, broadcast), special events, newsletters and other PR tools to convey a message to a targeted audience. Public relations is a discipline of management much like finance, accounting, human resources and law. There is a basic methodology that includes five points: goals, objectives, strategy, tactics and target audience.
What are the Tools of Public Relations?

There are many ways to reach target audiences. They are: 
news releases
public service announcements
guest editorials
media tours
broadcast/print interviews
photos/captions
video news releases
special events
sponsorships/contributions
press meetings
speaking opportunities
bylined articles
other innovative avenues
What Can Public Relations do? 

Public relations can add credibility/authority, create an opportunity to probe new markets for your product/service less expensively than advertising, test demand for new products in current markets and establish or increase awareness of your organization's message among key buyer and influencer audiences.
What Can't Public Relations do? 

With public relations your control of the message is more limited than with advertising. There is no guarantee of frequency, how often or how many times your message will appear, or placement, where your message will appear. With public relations a reporter/editor is being "sold" a story. Even if the reporter "buys" the story, there is no guarantee of how or when he will use the story. However, PR has the advantage of third-party credibility. People tend to believe what they read much more than the ads they see. In fact, studies show that a reader is seven times more likely to respond to PR than to advertising and that articles written by reporters are four times more believable than advertisements
How does Eiler Communications work with companies? 

At Eiler Communications, we believe that a PR firm and its client must take a team approach to implementing a successful PR program. Both members are key to the team's success. The client provides the product or technology expertise and Eiler provides the public relations expertise. 

To make the relationship an effective one, team members agree to accept certain responsibilities:
Agency responsibilities 

A client expects results. To deliver on these expectations an agency must... 
...Spend time with the client at the beginning of the relationship to gain understanding of the client's sales and marketing messages -- Who uses the technology or product? What is the buyer's incentive to purchase the product? How does the technology/product compare to others in the market?

...Identify influencers in the client's market -- Who are the market leaders? What influences purchasers' decisions? What publications do customers read? Who writes about the market?

...Maintain on-going contact with media and analysts covering the client's industry or market in order to remain up-to-date on key issues and opportunities.

...Provide the client with a constant flow of new ideas and strategies. 

...Maintain a constant flow of communication with the client to exchange ideas, address issues and adapt the PR program to meet market changes. 

...Provide expertise in media relations, positioning and related activities that will benefit the client's marketing communications plan and support sales efforts. 

...Work with the client to set clear expectations for the PR program up front. 

...Provide the client with deliverables and results in a proficient, timely manner.
Client responsibilities 

An effective PR campaign is not executed in a vacuum. Constant communication and dissemination of information between the agency and the client are vital to success. For the PR program to achieve its goal a client must... 
...Provide the agency, in a timely manner, with the information needed to get results -- access to company executives and referenceable customers, information on the customer's application of the technology, information on new products, new business relationships and other newsworthy events and functions. 

...Include the agency as a strategic member of the sales and marketing team -- include agency members in sales and marketing meetings, copy the agency on sales and marketing materials that will be used with customers or that reference important events that may influence the company.

...Work with the agency from the beginning of the relationship to establish clear expectations for the PR program and a clearly defined and timely approval process for materials. 

...Maintain a constant flow of open, honest communication between the agency and the client to address opportunities and problems, as well as successes and concerns. 

...Work with the agency in a collaborative relationship with the client as the technology expert and the agency as the public relations expert.
Dealing With Media and Research Analysts: Guidelines for Client
Interview Guidelines:
Press & Analysts Take Control Of The Interview By Suggesting An Agenda For The Meeting 

Take control of the interview from the beginning by offering your agenda for the meeting. If the editor or analyst asks questions that digress from your intended focus, answer politely but briefly and guide him or her back to the agenda. Plan to address any remaining questions afterwards. Some editors will resist this approach. Be flexible. Preserve your agenda while conducting an interview session. 
Follow The Agreed Presentation Format

The most effective presentations are those that follow an agreed format but where the rehearsed structure is not apparent to the listener. Working from a prepared format will help you stay on track, not forget any key points and have a message that is consistent with the other spokespeople.
Always Focus On Communicating A Few Key Messages
It is better to make a few points clearly than to confuse the presentation with a large spectrum of information. Make one point at a time without digressing from the issue.
Test To Determine Knowledge 
Then adjust your pitch to the level of awareness the press person or analyst has. Cover your information, but do it in a way that answers the questions and explains all areas clearly.
PR Work With Media And Analysts Is Like Selling 
You have to determine the benefits of your product, overcome objections and answer all questions well. A "sale" is gaining the attention and interest of the press or analyst and building an ongoing relationship.
Never Assume The Editor Has Any Prior Knowledge -- Ask 
Never assume the editor knows anything about your company, products or the industry. Ask the editor or analyst about their background so that you can effectively explain the market and product. Never assume your listener has the same perspectives you do. This means that all key logical connections need to be reinforced and all key terms defined before they are used to make a point in a presentation.
Continue To Ask The Editor Questions Throughout The Meeting To Determine His Level Of Understanding 
By asking the editor or analyst questions throughout the meeting, you will quickly determine if he or she understands what you are presenting. If the editor does not understand, you must be sensitive to their feeling foolish; mention that you or others has a particularly hard time with this concept and you would like to explain it in more detail. If the listener appears to understand, you can continue with your presentation at the same speed.
Provide A Context In Which To View The Product/Service 
Most editors will have a prepared list of questions to ask and may not be receptive to your giving them an overview. It is absolutely essential to explain the "big picture," a context in which to view more specific information. Editors are more likely to remember product/service information if they can see it in a broader marketing concept or industry direction. This will also position you as being more strategic or "visionary" and reinforce your presentation. The most effective presentations follow an "inverted pyramid" format: that is, make the point, then build to it from the largest issue first, gradually narrowing the argument until the point is the only logical solution.
Defer To The Proper Spokesperson On Unfamiliar Topics 
Never comment on unfamiliar subjects; defer to the proper spokespeople. In the beginning of the interview you should tell the editor about your background and areas of expertise. If an editor asks a question unrelated to your experience, you can politely remind them that you work mainly with the marketing programs and would be more than happy to refer them to the proper person.
Be Prepared For Possible Objections 
Objections should always be addressed during the meeting. If they are ignored, this will only suggest to the editor or analyst that you don't have an answer and encourage him to dwell on the subject. When an objection is raised, ask the editor to explain in more detail. This will give you a better understanding of what problem you are really addressing.
Use Visual Aids To Make A Point Whenever Possible 
People are more likely to remember a point if it is both spoken and reinforced visually. The more technical or complex the issue, the more important diagrams become. Make sure your visuals tie to your "script." Using prepared diagrams appears less personal and more relaxed. Draw the diagram on a sheet of paper that you can give to the editor as a leave-behind.
Marketing Strategies Should Be Supported By Providing Specific Examples Of Programs Or Activities
Positive feedback from program participants should be cited whenever possible. Materials related to a program, such as a training program or support materials, should be shown earlier.
Avoid The Use Of Acronyms Whenever Possible 
Acronyms can be very numbing to the listener if they do not know what they stand for or if too many are used in one sentence. To keep the presentation understandable, avoid them as much as possible.
Never Comment On Your Competitors And Their Products Unless Specifically Asked. Keep All Competitive Comments Positive 
If you are asked about competitors, it is best to acknowledge who they are with consistent answers. Identifying competitors, when done properly, will add credibility to marketing strategy. If you are not familiar with a competitive company or product, acknowledge the main differences in the products, keeping all comments positive. Never be caught saying anything derogatory about a competitor; it can be quoted out of context and appear very unprofessional.
Encourage Follow-Up Activities Or Meetings. If You Indicate You Will Call An Editor, Make Sure You Do Or Inform Eiler 
We call each editor or analyst following the meeting. Whenever possible, we or the spokesperson should encourage additional follow-up telephone calls, meetings and/or mailing of materials. This can be done simply by indicating you have some materials the editor should see or another person from the company they should meet. By doing this, you will continue to build a relationship with the editor and the company will remain fresh in their mind. Most importantly -- never promise something you can't deliver.
Use Real Case Examples Whenever Possible 
The best way to prove any point is by citing real business examples. When doing this, you should mention as many specific benefits that the user could attribute to using the product as possible. Follow product feature statements with the end-user benefits – always relate product features and functionality to end-user benefits. It gives the product more value and helps the listener understand features.
Nothing Is Off The Record 
You should assume that anything discussed with an editor or analyst is "on the record" and is currently or soon to become public knowledge. If you want something off the record, say so and get an agreement before you provide the information.
Review Background Information 
Review available background information about the editor or your audience in advance of each meeting.
Interview "Do's" 
Be honest. You needn't "tell all" but you must never intentionally mislead.
Demonstrate knowledge of the press and analysts and their media or research firms.
Keep in mind that editors will speak with other sources about your company, product and industry.
Develop an attitude of working with the press and analysts on a long term basis.
Respect and acknowledge your competition. Do not denigrate.
Look for opportunities to reinforce your key messages.
Answer questions briefly but make your point. Waiting for a follow-up question will allow you to see where the listener's thinking is going.
Keep track of whether the listener continues to be interested and whether he/she is understanding your point.
Ad lib, relax and be comfortable. 
Interview "Dont's" 
Don't exaggerate or make unfounded predictions -- you'll be held to your statement in the future.
Don't give stories or new announcements away before their time.
Don't talk "off the record".
Don't assume your listener always makes obvious connections which are critical to the logic of your message.
Don't look for "ink". The goal is to create understanding of your position and recognition of your successes.
Don't be afraid to say "I don't know", "I'll find out", "We can't comment on that at this time".
Don't use unnecessary clich├ęs or superlatives. Your listeners are interested in factual information.
National Investor Relations Institute Regular Member Code Of Ethics
As a member of the National Investor Relations Institute, I will: 
Maintain my integrity and credibility by practicing investor relations in accordance with the highest legal and ethical standards. 

Avoid even the appearance of professional impropriety in the conduct of my investor relations responsibilities. 

Recognize that the integrity of the capital markets is based on transparency of credible financial and non-financial corporate information, and will to the best of my ability and knowledge work to ensure that my company or client fully and fairly discloses this important information. 

Provide analysts, institutional and individual investors and the media fair access to corporate information. 

Honor my obligation to serve the interest of shareholders and other stakeholders. 

Discharge my responsibilities completely and competently by keeping myself abreast of the affairs of my company or client as well as the laws and regulations affecting the practice of investor relations. 

Maintain the confidentiality of information acquired in the course of my work for my company or client company. 

Not use confidential information acquired in the course of my work for my personal advantage nor for the advantage of related parties. 

Exercise independent professional judgment in the conduct of my duties and responsibilities on behalf of my company or client. 

Avoid any professional/business relationships that might affect, or be perceived to potentially affect, my ethical practice of investor relations. 

Report to appropriate company authorities if I suspect or recognize fraudulent or illegal acts within the company. 

Represent myself in a reputable and dignified manner that reflects the professional stature of investor relations.
What is Public Relations? PR Basics 
 

Engage with a proven leader in high-tech PR and investor relations - put 25 years of expertise in marketing communications to work for you today. Contact Us Now For A Corporate Communications Audit.

Resources for entrepreneurs: Click here to download Eiler's specially designed PR packages for emerging companies.
What is Public Relations?  
 
 PUBLIC RELATIONS  
   
 POSITIONING
Crucial to
Market Approach PROFESSIONAL
WRITING
Imperative to
Explain Business MEDIA
RELATIONS
Relations With
Opinion Leaders CORPORATE
COMMUNICATIONS
Targeted
Activites PERIODIC
EVENTS  
 Positioning
Formula Releases Editors/Writers Emerging
Business
"Innovation
Marketing Kit"™ Research
Surveys & 
Focus Groups  
Social Media Editorial
Opportunities 
Determining
Target
Audiences Company/
Product
Launches 
Case Studies  
Social Media Media/Speaker
Training 
Event
Planning 
Bylined
Articles 
Develop
Tight
Messages 
Business Press Investor
Communications  
Newsletters
Electronic,
Printed 
Competitive
Analysis Research
Analysts 
Crisis
Preparedness 
Elevator
Pitch Selling
Story Ideas  
Speeches 
 
Web Content  
 Seek Awards  
 
Speaking
Forums  
Trade Show 
Press 
 

Eiler PR, A Michigan Public Relations Agency 

Eiler PR is an Ann Arbor, Michigan based public relations agency serving the Midwest. Our sweet spot is emerging companies in the $1 to $100 million revenue range in high tech, financial services, biotech and healthcare. These are usually privately held firms that must carefully target their marketing to gain the best return on investment. 
About Eiler PR's Services 

Any business runs on a value proposition that benefits its customers. We help you define that value, then communicate it to the people who matter — customers, prospects, influencers. We engage the people you must reach by driving your business's workings to their best performance by encompassing all communications into crisp, focused, relevant PR messages that convey your business's products and services. 
About Public Relations 

"PR" propels business success. 

PR is the most credible communication method to influence buyers and inform constituents. It typically provides the best return-on-investment of all marketing methods. It is believable, highly credible because information appears in third-party media and is authored by journalists who seek sound news to report.
Principals Eiler Staff Eiler Board Work at Eiler 
 

Engage with a proven leader in high-tech PR and investor relations - put 25 years of expertise in marketing communications to work for you today. Contact Us Now For A Corporate Communications Audit.
About Our Practice
Principals' Credentials 

Larry T. Eiler is the co-founder, chairman and chief executive of Eiler Communications, a public and investor relations and marketing firm in Ann Arbor, Michigan. The firm’s business expertise is in five core competencies – Positioning, Writing, Media Relations, Corporate Communications and Periodic Events. 

The firm’s client list includes infoLAB Solutions, SPARK for economic development, Dynamic Computers, Nu Step, Ensure Technologies, ABN AMRO Mortgage Group, Pfizer, CFI Group, Avery Dennison, mortgage.com and the Michigan Venture Capital Association. 

Eiler has lectured and authored numerous articles on public relations and industrial and technology marketing. He edited “The Elements of Marketing” published by the Information Technology Association of America. He has authored several articles in professional journals, most recently the widely noted “We’re Cornered, Michigan” opinion piece that suggested the needs of a state in economic turmoil to shake its malaise.

He was an executive of Carl Byoir, one of the world’s largest PR counseling firms, and held marketing and communications management positions at Honeywell, Comshare and Machine Vision International. 

Eiler is accredited by the Public Relations Society of America, and he served on its National Accreditation Board for two years as well as being a director and officer of the Minneapolis-St. Paul chapter. He is the former chairman of the Ann Arbor Council of PRSA. He also was chairman of the annual conference of the National Investor Relations Institute and was president of the Michigan PR Executives Association.

He is a member of the Automation Alley Entrepreneurial Initiative Advisory Board, the Eastern Michigan University Business School Advisory Board, and a Director and member of the Executive Committee for the Ann Arbor IT Zone, a noted education and training group associated with Michigan’s technology and innovative businesses at the University of Michigan. 

He taught a high-tech marketing seminar at the University of Michigan Business School and also has taught marketing at Eastern Michigan’s College of Business. Eiler developed the noted “Marketing and Program Development” training program for scientists and engineers and taught it at various technology companies and institutes around the U.S. including BDM International, Nichols Research, Ford Aerospace, General Atomics, the Environmental Research Institute of Michigan and others. Eiler was named one of the state’s most influential high-tech professionals by Crain’s Detroit Business.

He wrote an acclaimed book, When the Woman You Love Has Breast Cancer, published in 1994, and a 2006 book on prostate cancer, Prostate Cancer’s Emotional Maze: Forging Your Way (www.prostateemotions.com). He is a director of the Haakon Ragde Foundation for Advanced Cancer Studies, a Seattle-based group whose mission is to study metastatic bone cancer.

He holds a Bachelor's degree in History, Syracuse University, and a Master's in Journalism, Newhouse School of Journalism, Syracuse University.

Sandra M. Eiler, founder, president and chief operating officer, directs the firm's business operations and client activities in healthcare and Internet areas. She worked for 25 years as a registered nurse, serving in supervisory and management positions at hospitals in Ann Arbor, Minneapolis, Rochester and Syracuse before starting Eiler Communications in 1987.

Sandy’s PR and healthcare experience has come to the fore in the past several years as she developed and conducted an award-winning PR campaign to recognize 17 breast cancer survivors who climbed Argentina's 23,000-foot Mount Aconcagua in 1995. She has also been instrumental in raising substantial funds for the study and treatment of breast cancer for various non profit groups.

She is a former member of the Community Board of Directors of the San Francisco Bay Area Susan G. Komen Breast Cancer Foundation, the largest breast-cancer fund raising group in the country with 100 affiliates. Sandy has also served as a director of Dawn Farms, a nationally-recognized substance abuse recovery center, and the Ann Arbor Art Center.

Sandy chaired the Board of Directors of The Breast Cancer Fund in San Francisco for four years and helped raise more than $2.5 million for use in TBCF grants to fund compelling research programs around the country.

Sandy and Larry were named “Heroes of Breast Cancer” by the Karmanos Cancer Institute in honor of their fund-raising work for breast-cancer research.

Sandy's Sausage Bread
Sandy first created special secret ingredient sausage bread in Minneapolis is 1977 as a winter comfort food for family and friends. Slowly, over many years, she baked it for parties, wedding, tailgates, -- occasions where people were gathering to celebrate a graduation, home football or other game, weddings and birthdays. She is now launching this business. www.sandyssausagebread.com.
Eiler News
Eiler Communications e-Newsletter
July 2009
May 2009
April 2009
March 2009
February, 2009
January 2009
Archived
Eiler Articles and Releases
Ann Arbor Marketing Leader Pairs With WLBY’s Lucy Ann Lance On Social Media, May 12, 2009
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"Social media presents opportunities but also raises ethical questions" Ann Arbor Business Review, March 5, 2009
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Ann Arbor Marketing Leaders Demystify Social Media At Breakfast Series, February 18, 2009
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"Triton tackls drainage troubles" Ann Arbor Business Review, January 8 - 14, 2009
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"Ann Arbor to get new private airline" Ann Arbor Business Review, November 13-19, 2008
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New private flight service, Flagship, provides direct time-saving advantages to region's business and family flyers
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Eiler intern..."Massey follows in brother's footsteps: U-M tight end holds hope for shot in NFL," The Ann Arbor News, November 15, 2008
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Two Michigan biotech companies to share lab, equipment, October 23, 2008
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"Anybody Want a Ride?" The Boston Globe, September 20, 2008 
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"Microcosm of the Office but on Four Wheels" The New York Times, September 7, 2008
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"Van Pooling is Becoming More Popular" audio file from NPR, September 3, 2008 
Listen...
"Recession Proof" dbusiness, March/April 2008 
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Pure Visibility Receives Google Analytics™ Authorized Consultant Designation 
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Gene Codes Corporation announces version 4.8 of Sequencher software for DNA sequence assembly & analysis
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Eiler Communications Adds New Clients Nsf International And The Linux Box Corporation
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Eiler Communications And Panel Discuss Emarketing Strategies At E2detroit 
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Eiler Communications Hires New Vice President, Promotoes Two From Within 
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Ditech Real Life Plan Empowers Customers with Package of Home Finance Solutions 
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Michigan's High-Tech Hope: Ann Arbor's economy shines. Detroit Free Press, Oct. 9, 2006 
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Closer Than Ever: How a husband helped his wife. Detroit Free Press, Oct. 1-7, 2006 
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Clues offered to prostate cancer 'maze' -- Larry Eiler says men need to talk more when dealing with a most serious subject, prostate cancer. mlive.com, September 04, 2006 
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Google a high-tech tonic for area, panelists agree. Larry Eiler on panel. Ann Arbor Business Review 
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Eiler Communications goes Blue and Maroon with new interns 
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"Is the state really ahead of the curve? " Larry Eiler, Crain's Detroit Business 
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Eiler Communications Offers "Insider's Look at PR: How Buzz Can Grow Your Business" 
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Blue Skies Ideas Introduces Series Using Aviation and Space to Interest Children in Education 
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Ensure Technologies Credits Increasing Security Concerns with 65% Growth 
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The Children’s Center benefits from more than $353,000 in grants 
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Ann Arbor Business Leader Larry Eiler Authors New Book: Prostate Cancer’s Emotional Maze: Forging Your Way 
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Archived Articles and Releases