Monday, July 20, 2009

OUR SERVICES

OUR SERVICES
MARKETING

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 
Strategic planning 
Advertising 
Public relations 
Investor relations 
Collateral creative/production:
-- writing, design, print, broadcast, film, video, interactive media 
Sales promotion 
Market research 
Database marketing

PUBLIC RELATIONS

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 

Media Relations and Publicity
(Consumer Press and Trade) 
News Releases 
Employee Communications 
Customer Communications 
Crisis Communications & Issues Management 
Special Events and Promotions
(e.g. Grand Openings, sponsorships) 
Investor Communications 
Annual Reports 
Media Training

BUSINESS TO BUSINESS
Typical business areas served 
Automotive 
Financial 
Franchising 
Government--local, state and federal 
Health care 
High technology 
PR Services manages and executes marketing, public relations and advertising programs and projects for diverse domestic and multinational businesses. 

We also collaborate with other agencies when a special combination of skills and resources will better serve the client's needs. We also do corporate image and graphics design and production through ZebraDesigns.com 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

HIGE TECHNOLOGY
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 
Market Research 
Sales Promotion 
Database Marketing 
Telemarketing

HEALTH CARE
PR Services, Inc. has extensive experience in the health care industry. We have helped many health care organizations attain their marketing objectives. 

Examples of health care organization work performed by principals and staff 
Marketing and public relations for health care service organizations 
Assessed hospital service marketing needs for a 2l-hospital consortium 
Designed health information literature and fund-raising materials 
Occupational health program and ambulatory care marketing audit 
Publicized technical advances in health care delivery, e.g. 
the no-nursing station concept 
material movement systems for hospitals 
emergency medical transportation systems methodology 
Prepared health promotion testimony for Congressional hearings 
Coordinated Senate hearings on health matters, preparing testimony and handling news media 
Community, patient, and physician information programs 
Publicized nursing staffing studies and patient classification studies 
Physician recruitment 
Health services market research 
Wrote weekly columns on preventive medicine for the general public 
Planned health fairs and health education public forums 
Pediatric program market audit and recommendations 
Performed professional and public communications needs assessment audit 
Crisis communications 
Conflict resolution 
Issues management 
Examples of health care organizations served by principals 
Atlanta West Hospital, Atlanta, Georgia 
Atlantic Eye Center, Arlington, Virginia 
Cardinal Glennon Memorial Hospital for Children, St. Louis, Missouri 
Consolidated Hospital Services, Inc., Knoxville, Tennessee (a 21- hospital consortium) 
Georgian Villa (nursing home), Atlanta, Georgia 
Group Health Association, Washington, DC (HMO) 
Hackensack Medical Center, Bergen County, New Jersey 
Mercy Hospital, Toledo, Ohio 
Mott Children's Hospital, Ann Arbor, Michigan 
Northern Ottawa Community Hospital, Grand Haven, Michigan 
Preventicare, Inc., Ann Arbor, Michigan (multiphasic health screening) 
Rehabilitation Institute, Detroit Medical Center 
St. Charles Hospitals, Oregon, Ohio 
St. Elizabeth Hospital, Granite City, Illinois 
Stokes Reynolds Memorial Hospital, Danbury, North Carolina 
University of Michigan Medical Center, Ann Arbor, Michigan 
Examples of health care-related organizations served by principals 
American Heart Association, Washington, DC (lobbying guidebook) 
American Red Cross, Washington, DC (institutional and fundraising literature design) 
American Society for Therapeutic Radiology and Oncology (communications audit) 
Anna Kenedi Design Associates, Detroit (health facility interior designers) 
Associated Hospital Consultants, Washington, DC 
Baxter-Travenol, Chicago (biomedical products) 
Chi Systems, Inc., Ann Arbor, Michigan (hospital consultants) 
Commission for Responsible Health Policy, Washington, DC 
Costello Associates, Inc., Washington, DC (hospital consultants) 
Gelman Sciences, Ann Arbor, Michigan (biomedical products) 
Gunn Levine Associates, Detroit (hospital architects) 
Gunn Levine Associates, Windsor, Canada (hospital consultants) 
Health Management Systems Associates, Minneapolis 
Health Resources Corporation of America, Lake Forest, Illinois 
Pediatric Assistance International, Inc. (U.S. medical aid for children in St. Petersburg, Russia) 
Psych Systems, Inc., Baltimore (testing products advertising) 
Sarns, Inc., Ann Arbor, Michigan (biomedical products) 
System Development Corporation, Mclean, Virginia (Florida Medicaid program) 
Thomas Gunn Architect, Windsor, Canada (hospital architects) 
Zeidler Partnership/Architects, Toronto, Canada (hospital architects) 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

CONSUMER
Experience with Consumer, Franchise and Multi Unit Systems 

PR Services principals, Sam Fine and Ron Hingst worked together at Domino's Pizza during the five years (1985-90) of the pizza company's record growth to more than 5,000 units and sales of $2.65 billion. 

At Domino's, Fine was marketing VP and Hingst was national PR director. In 1965 Fine's advertising firm became Domino's first agency of record. He helped name the company, designed the logo and developed the advertising and public relations programs to launch the business. 

Today at PRS, Fine and Hingst continue to deliver stand-alone and integrated marketing services. Some of our multi unit consumer clients appear below. 

Representative consumer clients served by PR Services 

A&W Restaurants 

Charleston State Bank 

Ford Motor Company 

Hair Performers 

Imperial Oil/Next door Foods 

Magic Wok 

Martinizing 

Consumer clients served by PR Services principals in previous service organizations 
American Red Cross 
Harley Davidson 
Internal Revenue Service 
Frito Lay 
K-Mart 
Sun Giant 
Texas Instruments 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

SPORTS
Sports and Events Experience 
Indy Race Car Programs/CART (Domino's Pizza, Stroh's Beer and Kelly Services) 
Indy Race Sponsorship (Poconos 500) 
Indy Lights 
NASCAR (Old Milwaukee Beer) 
Billie Jean King Domino's Pizza Team Tennis 
USA Olympic Bob Sled Team (Domino's Pizza) 
AMA Motorcycle Racing (Benson Ford's TCR team) 
Unlimited Hydroplane Miss Timex 
Virginia Slims of Detroit Professional Tennis 
Lady Stroh Professional Women's Golf 
Racing 
Raul Boesel (Indy, USA and Le Mans, France) 
Indy Safe Driving Team 
Danny Sullivan 
Al Unser, Jr. 
Howdy Holmes 
Events 
Shrine Circus 
Fiesta Bowl corporate float participation 
Rose Bowl corporate float participation 
Detroit Kennel Club Dog Show (USA's largest one day dog show) 
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

APPROACH
 

The way in which you approach a challenge is often as important as the tools and skills you employ to meet it. 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources. 
Market Research 
Sales Promotion 
Database Marketing 
Telemarketing 


  

Phone: 734-662-5544
Fax: 734-662-9936
Email: marketing@prservices.com

FAQ
Question: I'm not sure if our marketing efforts are on target, should we advertise more? Should we just use PR? What about direct mail? Can we use the Internet? 

Answer: PR Services, Inc. adheres to a philosophy of "Integrated Marketing," that is, developing a marketing mix of the various disciplines within the marketing budget, that provides maximum results of sales and building awareness in front of your target audience. Publicity is a great tool for building awareness, gaining exposure and third party credibility. However, start up companies often will follow, what I call the "Pet Rock School of Success." Get us some front page coverage, and we'll make millions (similar to the makers of the Pet Rock). 

Ron Hingst, President, PR Services, Inc. 

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.

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