OUR SERVICES
MARKETING
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Strategic planning
Advertising
Public relations
Investor relations
Collateral creative/production:
-- writing, design, print, broadcast, film, video, interactive media
Sales promotion
Market research
Database marketing
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Strategic planning
Advertising
Public relations
Investor relations
Collateral creative/production:
-- writing, design, print, broadcast, film, video, interactive media
Sales promotion
Market research
Database marketing
PUBLIC RELATIONS
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Media Relations and Publicity
(Consumer Press and Trade)
News Releases
Employee Communications
Customer Communications
Crisis Communications & Issues Management
Special Events and Promotions
(e.g. Grand Openings, sponsorships)
Investor Communications
Annual Reports
Media Training
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Media Relations and Publicity
(Consumer Press and Trade)
News Releases
Employee Communications
Customer Communications
Crisis Communications & Issues Management
Special Events and Promotions
(e.g. Grand Openings, sponsorships)
Investor Communications
Annual Reports
Media Training
BUSINESS TO BUSINESS
Typical business areas served
Automotive
Financial
Franchising
Government--local, state and federal
Health care
High technology
PR Services manages and executes marketing, public relations and advertising programs and projects for diverse domestic and multinational businesses.
We also collaborate with other agencies when a special combination of skills and resources will better serve the client's needs. We also do corporate image and graphics design and production through ZebraDesigns.com
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Automotive
Financial
Franchising
Government--local, state and federal
Health care
High technology
PR Services manages and executes marketing, public relations and advertising programs and projects for diverse domestic and multinational businesses.
We also collaborate with other agencies when a special combination of skills and resources will better serve the client's needs. We also do corporate image and graphics design and production through ZebraDesigns.com
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
HIGE TECHNOLOGY
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Market Research
Sales Promotion
Database Marketing
Telemarketing
Market Research
Sales Promotion
Database Marketing
Telemarketing
HEALTH CARE
PR Services, Inc. has extensive experience in the health care industry. We have helped many health care organizations attain their marketing objectives.
Examples of health care organization work performed by principals and staff
Marketing and public relations for health care service organizations
Assessed hospital service marketing needs for a 2l-hospital consortium
Designed health information literature and fund-raising materials
Occupational health program and ambulatory care marketing audit
Publicized technical advances in health care delivery, e.g.
the no-nursing station concept
material movement systems for hospitals
emergency medical transportation systems methodology
Prepared health promotion testimony for Congressional hearings
Coordinated Senate hearings on health matters, preparing testimony and handling news media
Community, patient, and physician information programs
Publicized nursing staffing studies and patient classification studies
Physician recruitment
Health services market research
Wrote weekly columns on preventive medicine for the general public
Planned health fairs and health education public forums
Pediatric program market audit and recommendations
Performed professional and public communications needs assessment audit
Crisis communications
Conflict resolution
Issues management
Examples of health care organizations served by principals
Atlanta West Hospital, Atlanta, Georgia
Atlantic Eye Center, Arlington, Virginia
Cardinal Glennon Memorial Hospital for Children, St. Louis, Missouri
Consolidated Hospital Services, Inc., Knoxville, Tennessee (a 21- hospital consortium)
Georgian Villa (nursing home), Atlanta, Georgia
Group Health Association, Washington, DC (HMO)
Hackensack Medical Center, Bergen County, New Jersey
Mercy Hospital, Toledo, Ohio
Mott Children's Hospital, Ann Arbor, Michigan
Northern Ottawa Community Hospital, Grand Haven, Michigan
Preventicare, Inc., Ann Arbor, Michigan (multiphasic health screening)
Rehabilitation Institute, Detroit Medical Center
St. Charles Hospitals, Oregon, Ohio
St. Elizabeth Hospital, Granite City, Illinois
Stokes Reynolds Memorial Hospital, Danbury, North Carolina
University of Michigan Medical Center, Ann Arbor, Michigan
Examples of health care-related organizations served by principals
American Heart Association, Washington, DC (lobbying guidebook)
American Red Cross, Washington, DC (institutional and fundraising literature design)
American Society for Therapeutic Radiology and Oncology (communications audit)
Anna Kenedi Design Associates, Detroit (health facility interior designers)
Associated Hospital Consultants, Washington, DC
Baxter-Travenol, Chicago (biomedical products)
Chi Systems, Inc., Ann Arbor, Michigan (hospital consultants)
Commission for Responsible Health Policy, Washington, DC
Costello Associates, Inc., Washington, DC (hospital consultants)
Gelman Sciences, Ann Arbor, Michigan (biomedical products)
Gunn Levine Associates, Detroit (hospital architects)
Gunn Levine Associates, Windsor, Canada (hospital consultants)
Health Management Systems Associates, Minneapolis
Health Resources Corporation of America, Lake Forest, Illinois
Pediatric Assistance International, Inc. (U.S. medical aid for children in St. Petersburg, Russia)
Psych Systems, Inc., Baltimore (testing products advertising)
Sarns, Inc., Ann Arbor, Michigan (biomedical products)
System Development Corporation, Mclean, Virginia (Florida Medicaid program)
Thomas Gunn Architect, Windsor, Canada (hospital architects)
Zeidler Partnership/Architects, Toronto, Canada (hospital architects)
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Examples of health care organization work performed by principals and staff
Marketing and public relations for health care service organizations
Assessed hospital service marketing needs for a 2l-hospital consortium
Designed health information literature and fund-raising materials
Occupational health program and ambulatory care marketing audit
Publicized technical advances in health care delivery, e.g.
the no-nursing station concept
material movement systems for hospitals
emergency medical transportation systems methodology
Prepared health promotion testimony for Congressional hearings
Coordinated Senate hearings on health matters, preparing testimony and handling news media
Community, patient, and physician information programs
Publicized nursing staffing studies and patient classification studies
Physician recruitment
Health services market research
Wrote weekly columns on preventive medicine for the general public
Planned health fairs and health education public forums
Pediatric program market audit and recommendations
Performed professional and public communications needs assessment audit
Crisis communications
Conflict resolution
Issues management
Examples of health care organizations served by principals
Atlanta West Hospital, Atlanta, Georgia
Atlantic Eye Center, Arlington, Virginia
Cardinal Glennon Memorial Hospital for Children, St. Louis, Missouri
Consolidated Hospital Services, Inc., Knoxville, Tennessee (a 21- hospital consortium)
Georgian Villa (nursing home), Atlanta, Georgia
Group Health Association, Washington, DC (HMO)
Hackensack Medical Center, Bergen County, New Jersey
Mercy Hospital, Toledo, Ohio
Mott Children's Hospital, Ann Arbor, Michigan
Northern Ottawa Community Hospital, Grand Haven, Michigan
Preventicare, Inc., Ann Arbor, Michigan (multiphasic health screening)
Rehabilitation Institute, Detroit Medical Center
St. Charles Hospitals, Oregon, Ohio
St. Elizabeth Hospital, Granite City, Illinois
Stokes Reynolds Memorial Hospital, Danbury, North Carolina
University of Michigan Medical Center, Ann Arbor, Michigan
Examples of health care-related organizations served by principals
American Heart Association, Washington, DC (lobbying guidebook)
American Red Cross, Washington, DC (institutional and fundraising literature design)
American Society for Therapeutic Radiology and Oncology (communications audit)
Anna Kenedi Design Associates, Detroit (health facility interior designers)
Associated Hospital Consultants, Washington, DC
Baxter-Travenol, Chicago (biomedical products)
Chi Systems, Inc., Ann Arbor, Michigan (hospital consultants)
Commission for Responsible Health Policy, Washington, DC
Costello Associates, Inc., Washington, DC (hospital consultants)
Gelman Sciences, Ann Arbor, Michigan (biomedical products)
Gunn Levine Associates, Detroit (hospital architects)
Gunn Levine Associates, Windsor, Canada (hospital consultants)
Health Management Systems Associates, Minneapolis
Health Resources Corporation of America, Lake Forest, Illinois
Pediatric Assistance International, Inc. (U.S. medical aid for children in St. Petersburg, Russia)
Psych Systems, Inc., Baltimore (testing products advertising)
Sarns, Inc., Ann Arbor, Michigan (biomedical products)
System Development Corporation, Mclean, Virginia (Florida Medicaid program)
Thomas Gunn Architect, Windsor, Canada (hospital architects)
Zeidler Partnership/Architects, Toronto, Canada (hospital architects)
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
CONSUMER
Experience with Consumer, Franchise and Multi Unit Systems
PR Services principals, Sam Fine and Ron Hingst worked together at Domino's Pizza during the five years (1985-90) of the pizza company's record growth to more than 5,000 units and sales of $2.65 billion.
At Domino's, Fine was marketing VP and Hingst was national PR director. In 1965 Fine's advertising firm became Domino's first agency of record. He helped name the company, designed the logo and developed the advertising and public relations programs to launch the business.
Today at PRS, Fine and Hingst continue to deliver stand-alone and integrated marketing services. Some of our multi unit consumer clients appear below.
Representative consumer clients served by PR Services
A&W Restaurants
Charleston State Bank
Ford Motor Company
Hair Performers
Imperial Oil/Next door Foods
Magic Wok
Martinizing
Consumer clients served by PR Services principals in previous service organizations
American Red Cross
Harley Davidson
Internal Revenue Service
Frito Lay
K-Mart
Sun Giant
Texas Instruments
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
PR Services principals, Sam Fine and Ron Hingst worked together at Domino's Pizza during the five years (1985-90) of the pizza company's record growth to more than 5,000 units and sales of $2.65 billion.
At Domino's, Fine was marketing VP and Hingst was national PR director. In 1965 Fine's advertising firm became Domino's first agency of record. He helped name the company, designed the logo and developed the advertising and public relations programs to launch the business.
Today at PRS, Fine and Hingst continue to deliver stand-alone and integrated marketing services. Some of our multi unit consumer clients appear below.
Representative consumer clients served by PR Services
A&W Restaurants
Charleston State Bank
Ford Motor Company
Hair Performers
Imperial Oil/Next door Foods
Magic Wok
Martinizing
Consumer clients served by PR Services principals in previous service organizations
American Red Cross
Harley Davidson
Internal Revenue Service
Frito Lay
K-Mart
Sun Giant
Texas Instruments
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
SPORTS
Sports and Events Experience
Indy Race Car Programs/CART (Domino's Pizza, Stroh's Beer and Kelly Services)
Indy Race Sponsorship (Poconos 500)
Indy Lights
NASCAR (Old Milwaukee Beer)
Billie Jean King Domino's Pizza Team Tennis
USA Olympic Bob Sled Team (Domino's Pizza)
AMA Motorcycle Racing (Benson Ford's TCR team)
Unlimited Hydroplane Miss Timex
Virginia Slims of Detroit Professional Tennis
Lady Stroh Professional Women's Golf
Racing
Raul Boesel (Indy, USA and Le Mans, France)
Indy Safe Driving Team
Danny Sullivan
Al Unser, Jr.
Howdy Holmes
Events
Shrine Circus
Fiesta Bowl corporate float participation
Rose Bowl corporate float participation
Detroit Kennel Club Dog Show (USA's largest one day dog show)
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Indy Race Car Programs/CART (Domino's Pizza, Stroh's Beer and Kelly Services)
Indy Race Sponsorship (Poconos 500)
Indy Lights
NASCAR (Old Milwaukee Beer)
Billie Jean King Domino's Pizza Team Tennis
USA Olympic Bob Sled Team (Domino's Pizza)
AMA Motorcycle Racing (Benson Ford's TCR team)
Unlimited Hydroplane Miss Timex
Virginia Slims of Detroit Professional Tennis
Lady Stroh Professional Women's Golf
Racing
Raul Boesel (Indy, USA and Le Mans, France)
Indy Safe Driving Team
Danny Sullivan
Al Unser, Jr.
Howdy Holmes
Events
Shrine Circus
Fiesta Bowl corporate float participation
Rose Bowl corporate float participation
Detroit Kennel Club Dog Show (USA's largest one day dog show)
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
APPROACH
The way in which you approach a challenge is often as important as the tools and skills you employ to meet it.
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Market Research
Sales Promotion
Database Marketing
Telemarketing
Phone: 734-662-5544
Fax: 734-662-9936
Email: marketing@prservices.com
FAQ
Question: I'm not sure if our marketing efforts are on target, should we advertise more? Should we just use PR? What about direct mail? Can we use the Internet?
Answer: PR Services, Inc. adheres to a philosophy of "Integrated Marketing," that is, developing a marketing mix of the various disciplines within the marketing budget, that provides maximum results of sales and building awareness in front of your target audience. Publicity is a great tool for building awareness, gaining exposure and third party credibility. However, start up companies often will follow, what I call the "Pet Rock School of Success." Get us some front page coverage, and we'll make millions (similar to the makers of the Pet Rock).
Ron Hingst, President, PR Services, Inc.
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
Answer: PR Services, Inc. adheres to a philosophy of "Integrated Marketing," that is, developing a marketing mix of the various disciplines within the marketing budget, that provides maximum results of sales and building awareness in front of your target audience. Publicity is a great tool for building awareness, gaining exposure and third party credibility. However, start up companies often will follow, what I call the "Pet Rock School of Success." Get us some front page coverage, and we'll make millions (similar to the makers of the Pet Rock).
Ron Hingst, President, PR Services, Inc.
Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.
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